Isaac Asimov Asks, “How Do People Get New Ideas?”

Isaac Asimov on the circumstances of creativity from 1959:

It seems to me then that the purpose of cerebration sessions is not to think up new ideas but to educate the participants in facts and fact-combinations, in theories and vagrant thoughts.

His term “cerebration sessions” is a wonderful 1950's term. I might steal that.

And the concept of giving participants “sinecure” tasks to do for payment—making the creativity a less important task—is genius. Getting paid to "think" is probably more common now than back then, but it's still a difficult sell.