Link: American is America

January 18, 2013

From Armin Vit:

Guess what, folks? It's AMERICAN Airlines. If they want to wave the American flag in your face and blow your nose with it they are the one airline that can do it and have a damn good excuse for it.

Without even paying attention, I've already seen several people dismiss this rebranding, but I agree with the overall sentiment of BOTH Brand New articles. No rebrand is going to make all these damn designers happy, especially if you're rebranding an iconic mark (regardless that it looks super old), and, of course, because it uses Helvetica. Get over it. The people will like it, because the old mark represented a terrible airline.